Want vs. Need
How many times have you found yourself staring at something and realizing that you want it? You want it so bad that you can taste it and feel that getting it is the best thing for you. And suddenly, you realize that it isn’t what you really need. Not that what you need isn’t sexy […]
What’s New In Blisters and Clamshells Part 3
Here is the third and final segment of this post and many thanks to my friend Anton Steeman at http://bestinpackaging.com/ for letting us push this out to all of you. Clamshell For Fruit With Ripeness Indicator Declining global consumption of fresh fruit and vegetables has been concerning health professionals and produce trade leaders for some time. […]
What’s New In Blisters and Clamshells Part 2
Today we continue with Part 2. LED light bulb packaging Akihiko Kotani and Mitsutoshi Ohta designers in Tokyo, Japan, created for Panasonic Corporation in Osaka, Japan, a LED light bulb packaging with a paper craft-like structure. The packaging can just be folded without the need for heat molding. The packaging simply divides into transparent PET […]
What’s New In Blisters and Clamshells
A few issues back I interviewed a number of leaders in the packaging industry and one was Anton Steeman, a packaging engineer based in Brazil. Anton recently posted an article about blisters and clamshells and has allowed me to push it out to our readers. I will post it in 3 parts with the first […]
Haven’t We Met Before?
While shopping recently in a big chain retail store I noticed something peculiar. I viewed 3 different prepay phones and saw that the packaging was all very similar. Now the shapes and colors may have varied but the functions were all the same. Whether the product was in a clam or a box they all […]
Pass Me The Cereal Please
For at least the past 50 years breakfast cereal has come in boxes similar to the ones at left. They have been colorful and work to attract target consumers (most of them being children). On the boxes were games and information that helped to hold one’s interest while consuming the product and desiring more. As […]
Does Your Package Act As A Reflection Of Your Brand?
In looking at a package, I see a connection. At times the connection is directly to me and my persona. Other times to price points I may or may not be seeking at the time. And then I see connections to the product’s brand. It can be made through color, shapes and graphics. Here I […]
Artisanal Vs. The Little Guy
Recently I was shopping in the cheese section at a local grocery and noticed some big name brands, some artisanal selections and then the little guy brands. You know those products as the packaging is some very basic plastic wrap with a minimalist label on the front. It shows a company name, brief product description […]
Tea For You!
Yesterday a team from our office met with a client at a Starbucks to review some recent work and brainstorm on upcoming projects. Things went well and we accomplished quite a bit. While there, I spent some time looking at the packaging. Who doesn’t like to see what Starbucks offerings are available? There’s an array […]
Even If…
I was reading about new package design today and came across this one in the wine pouch arena. With all the new innovations in the marketplace for wine packaging (non-cork bottle plugs, screw tops, and box wines) I found this one to be an eye catcher. I was attracted by the elegant wine bottle with […]