4 Tips for Creating Innovative Packaging Designs
If you have an excellent product that is better than your competitors’, you will need an innovative packaging concept to go along with it. After all, poorly-designed packaging does very little to grab a consumer’s attention and prompt him or her to buy. Here are four tips for creating packaging that not only suits your […]
It’s All in the Label
It’s All in the Label: Counterfeit Wine and Its Telltale Signs Is that high-dollar 1922 bottle of chardonnay on your table really the wine you paid for? The wine counterfeiting business is ubiquitous; it’s thriving and making it difficult to determine the authenticity of your purchase. Wine collectors in the U.S., China, and other foreign […]
Do Millennials Have Different Expectations for Packaging?
Yes! It’s true. Millennials are set to make up 50% of the workforce this year. As their buying power increases, the way they experience your product’s packaging will influence their purchasing decisions. As packaging providers, we have to understand what they are looking for when they are faced with the option of choosing between your […]
Crystal Clear
This Product Packaging Is Crystal Clear You’ve got a great product. You know it. It’s time to let your consumers know it as well. Crystal clear packaging allows consumers to see what they’re buying and therefore makes them more likely to buy. In fact, it can influence a buying decision even more than your brand […]
RFID is the Next-Generation Bar Code
RFID Is the Next-Generation Bar Code and More Counterfeiting products has become an increasingly prevalent problem. It infringes on your intellectual property, erodes your brand, and reduces market share. Classic solutions have included bar codes and tamper-evident packaging. But with profit margins high, counterfeiters are motivated to overcome these packaging and labeling barriers, and manufacturers […]
Should You Invest In a Seasonal Package Design?
As more people do their shopping on big marketplace sites like Amazon or through Facebook, brands are finding it more difficult to stand out and be memorable. One method companies are turning to is branded seasonal packaging. It can create a memorable experience for consumers and persuade them to identify with your brand. However, seasonal packaging can […]
What’s the State of Packaging for 2015?
The packaging industry is always changing, and it can be hard to understand and keep up with this rapidly changing industry. So what is the state of packaging for 2015? Anton Steeman, writer of the blog “Best in Packaging” has the answer. In an interview on CTI’s “Package Talk” blog, he shares his thoughts on […]
The State of Packaging – 2015 (Interview 4)
Interview 4 on the subject of The State of Packaging in 2015 comes from Anton Steeman who writes the blog, “Best in Packaging”. Anton is a packaging engineer with some 40 years experience in the field and he writes for several professional American and European printed media regarding food conservation and packaging technology. 1. If […]
The State of Packaging – 2015 (Interview3)
Interview 3 on the state of packaging – 2015 is with Steven Heller. Steven wears many hats (in addition to the New York Yankees): For 33 years he was an art director at the New York Times, originally on the OpEd Page and for almost 30 of those years with the New York Times Book […]