How Does the Packaging Industry Affect the Consumer Supply Chain?
Packaging companies are crucial to the overall consumer supply chain, and they play a very important role in almost every part of marketing and distributing products to those consumers. Here, you will learn more about how the packaging industry affects the consumer supply chain as a whole and why it’s important to choose the right […]
Color Trends Happening Right Now in Product Packaging
There’s a lot that goes into designing and implementing effective product packaging, but color is one of the most important aesthetic features to consider. Color can help create a mood and give consumers an indication of the type or flavor of a product, and in turn, this can drive the desire to buy. Here are […]
Revolutionizing Packaging with Intelligent Laminate
Today’s product packaging is a far cry different from the packaging a decade or two ago, and it seems that things continue to change year after year. From more sustainable materials to better protection, it’s all about making the supply process a better one. Intelligent laminate is one of the newest players on the market, […]
How One French Grocery Store Combined Packaging with Valentine’s Day Flirtation
Valentine’s Day is one of the world’s most widely-celebrated holidays. On February 14 of each year, individuals are reminded to express their love to their spouses and partners – or to confess their love to their crushes. Recently, a French grocer Monaprix decided to take its product packaging to another level and help their customers […]
The Price of Sustainable Packaging Come at a Price? Some Say No
These days, consumers are more concerned than ever about things like the environment and sustainability. As a result, product manufacturers and contract packaging companies are making bolder efforts to move toward sustainable packaging. Despite the fact that many experts claim you can’t have convenience and sustainability together in packaging, recent evidence suggests it’s not only […]
Hasbro to Offer Sustainable Plant Based Product Packaging
These days, some of the world’s biggest manufacturers are trying everything they possibly can to make their products greener and more ecofriendly. Hasbro, one of the world’s leading manufacturers of toys and games for children, recently announced that it would make the move to plant-based plastic packaging starting in 2019. This is an unprecedented move, […]
5 Awesome Examples of Innovative Food Packaging
If you think food packaging is just a package, think again. Some groundbreaking companies out there have truly turned the tides, and packaging is no longer just an outer wrapper. The five innovative food packaging examples below are truly inspiring, and they just go to show how a little innovation and expertise can go a […]
Do People Really Care about Sustainable Food Packaging?
When people go to the grocery store or walk into a convenience store for a snack, does the packaging that food is in make much of a difference? What if that food packaging isn’t sustainable? Are consumers likely to buy something else? There’s information to suggest that consumers are becoming more aware of these things […]
Why Packaging Strategy is Just as Important as the Product
A great deal of time, research, and testing go into the development of new products. Designs are constantly tested, tweaked, and then tested again. When it comes to packaging however, many people view it as somewhat less important. This means there is little thought as to how finished goods will be packaged. Without the right […]