How Shoppers Respond to Packaging Colors
Color is a very powerful thing. It can influence people’s moods, and as a result, it can even have an impact on buying decisions. Exploring the way color has these effects can help you make better choices about your product packaging, and it could even have a positive influence on your brand as a whole. […]
Is Product Packaging Turning Towards Convenience?
Over the last few years, there have been a few noticeable trends develop in the packaged goods industry. Of these, the shift to more convenient product packaging is one of the most noticeable – and one of the most profound for many big-name food product manufacturers. Understanding how the industry is changing to facilitate consumer […]
Why Convenience is Such an Important Component to Product Packaging
There are many important components involved in effective product packaging. It should be eye-catching, it should accurately portray what is inside the package, and it should include all the information consumers need to make an informed buying decision. However, if your brand sells food products, convenience is just as important as other components, and this […]
How Does the Packaging Industry Affect the Consumer Supply Chain?
Packaging companies are crucial to the overall consumer supply chain, and they play a very important role in almost every part of marketing and distributing products to those consumers. Here, you will learn more about how the packaging industry affects the consumer supply chain as a whole and why it’s important to choose the right […]
Color Trends Happening Right Now in Product Packaging
There’s a lot that goes into designing and implementing effective product packaging, but color is one of the most important aesthetic features to consider. Color can help create a mood and give consumers an indication of the type or flavor of a product, and in turn, this can drive the desire to buy. Here are […]
What Exactly is Anti-Counterfeit Packaging?
In today’s fast-paced world, nearly anything can be counterfeited. Whether it’s money, designer shoes and handbags, or even food, counterfeiting is a difficult problem and one that many of the world’s biggest food producers are working to overcome. Anti-counterfeit packaging is designed to be very difficult to replicate, and this could help consumers make better […]
One Very Popular Hummus Company Recently Redesigned Their Packaging – Why?
Sabra is one of the nation’s biggest mass manufacturers of hummus, and their products are sold in stores all across the country. Though their products, which are available in numerous different flavors, are highly successful, consumers had some complaints about the packaging. Sabra’s experience is an interesting one, but it’s one that other food product […]
How Packaging for the Health-Conscious Consumer Could Yield More Sales
Today’s consumers live very busy lives, and that means they are always looking for a quick way to get the nourishment they need. Along those same lines, more consumers than ever are becoming conscious of their health, and that means they won’t eat just anything. Healthy food choices are a start, but it’s important to […]
Revolutionizing Packaging with Intelligent Laminate
Today’s product packaging is a far cry different from the packaging a decade or two ago, and it seems that things continue to change year after year. From more sustainable materials to better protection, it’s all about making the supply process a better one. Intelligent laminate is one of the newest players on the market, […]