A recurring question I discuss with clients now is about what they should tell their consumers when it comes to their packaging. Do they claim that their package is now recyclable and environment friendly? Is the sustainability factor something they want to plaster on their package to brag about? If the package is compostable […]

  The other day I was with my wife as she was out shopping for a new cell phone. After she made her choice, two things caught my attention. The first was when the clerk assisting her was setting up the phone. My wife  opened the package to look for instructions and while doing so, […]

The role of retail packaging is always changing. The size relationship of the package to the product is much closer today due to the demand for less waste in packaging. The materials used have also changed. The retail package now has to work harder in connecting the consumer to the product and do so in […]

Every year we attend various trade shows including the Consumer Electronics Show in Las Vegas where new and exciting electronic products are unveiled to the public. Items like the latest and greatest big screen tv’s are displayed. During the show we look to see what the packaging for some of the smaller products are and […]

After posting interviews with people in our industry for the last few months. I felt it only appropriate to finish the series with my answers to the questions. Here they are. 1.    In today’s packaging, how much emphasis is placed on form and how much on graphics? Is one more dominant than the other? It […]

Today we post the interview with Katherine O’Dea, Senior Fellow and Director, Advisory Services with the Sustainable Packaging Coalition. Katherine O’Dea joined GreenBlue in July 2007 as a Senior Fellow with over 18 years of experience in sustainability in both the private and nonprofit sectors, and she has recently become the Director of Advisory Services. […]

For those of you who have been following this series of interview we offer you number 8 from Will Burke, Principal & Chief Innovation Officer at CB’a Brand Engine. Will’s passion lies in bridging strategy and design to solve complex issues with great insight and straightforward solutions. Formerly with Landor Associates, Lister-Butler and Axion Design, […]

Welcome to Interview #7 in our series on packaging. Today we talk with Dan Olson, founder of Studio MPLS. When going to the Studio MPLS site, here is the message one encounters: “Every brand aims to be purposeful, proprietary and passionate. But how do you convey the essence of a brand in a way no […]

We switch gears now for Interview #6 going from designer to packaging publication editor Joe Pryweller of Packaging Strategies. The insights are a bit different as are the questions we posed to Joe. Joe’s  experience with Packaging Strategies has run from Senior Reporter through Chief Editor and now as Editor/Conference Director. He’s well-informed about the […]