The State of Packaging in Today’s Market (Interview 3)
Here is the third installment of our Interview Series and this time we turn to a multi-disciplined group from Greece called Designers United. Designers United is an award winning, multidisciplinary design firm focused in brand identity development, creative direction, and interaction based in Thessaloniki, Greece. The company has been creating integrated design solutions for a […]
The State of Packaging in Today’s Market (Interview 2)
Last week I posted the first in a series of interviews discussing the state of packaging in Today’s Market with Matt Barnes, Senior Designer at RR Donnelley in Atlanta, Georgia. This week we get a different perspective as we hear from Anton Steeman, a packaging technology writer from Brazil. After some 45 years of experience in […]
The State of Packaging in Today’s Market (Interview 1)
While working on a proposal for a package design recently, I stopped and noticed a certain routine to my work prompting me to wonder about the state of packaging in today’s market. It was seeming that prospects and clients alike were asking for guidance and recommendations on projects that disappeared as quickly as they arrived. […]
I Know What I Want – I’m Just Not Sure About It
Have you ever taken a meeting with a client to discuss strategy for designing their new packaging only to run into a wall of indecision? Did you walk away wondering what just happened? Did you notice that your notepad was filled with doodles and scribbles that made no sense? Last week I was in one […]
When Too Much of a Good Thing is Too Much
At left is a picture of Russian nesting dolls. They come in many forms and colors and vary in pricing depending on the quality and detail of work. What is so unique about them is that they stack into each other. In other words, the smaller one fits into the doll that is just a […]
How Effective is the Message We Send About Sustainability?
Last week my boss attended the spring meeting for the Sustainable Packaging Coalition in Toronto, Ontario. When he returned, I listened to his take on the speakers, subject matter and overall impressions of the event. He picked out a few nuggets and referred me to download the presentations, view them and then write about them. […]
Talking the Talk
In the recent issue of Paperboard Packaging magazine (Spring 2012), there’s a nice little read about our approach to seeking out prospects. When we were planning to attend the Consumer Electronics Show in Las Vegas, it came to mind that we needed something special to get us front and center with prospects to talk packaging […]
Ooh-ooh-ooooh, Mr. Kotter!
If you remember back in the mid to late 70’s there was a television show called Welcome Back Kotter. In the show there was a character called Arnold Horshack. He had an annoying habit that became his trademark. Every time the teacher, Mr. Kotter asked the class a question, Arnold would raise his hand, wave […]
Frustration Comes in All Shapes and Sizes
When my boss came into work this morning he was carrying a bag that contained the product in the adjacent photo. A little while later I went into his office to watch him wrestle the package and toss out a few choice words as he struggled to open it. I asked him why he was […]