The Lure of Really Good Packaging – Research vs. Impulse How many times have you bought products through the lure of the packaging? Have you found yourself tempted and actually purchased something that way? Many times I’ve seen products that I never thought of buying but found desirable once I saw the packaging. After thinking […]

When you shop for items and find them to be in a bottle, do you feel you should buy the one that is packaged inside a box? Is there a perceived “higher” value or do you see it as a waste of material. It is understandable that some products that are packaged in a bottle […]

Recently I came upon this article showing handmade paper greeting cards that you plant in the soil as they grow into wildflowers. The cards are embedded with seeds where they first send one a greeting and second act on an interactive level. The cards have whimsical illustrations with the ability to send wonderful messages. Although […]

I saw an article this morning about a husband and wife doctor team working on making a safer warning label for pharmaceuticals that alert users when their drugs expire and graphically inform not to take them at that time. Here are a few points of interest with such a project. First, I applaud their effort […]

Recently someone in our office purchased a home cordless phone system which came in the box shown here. It appears simple enough as it has pictures showing the product, the features and all the information a consumer would want to know prior to purchasing. It contains 5 handsets and a base station – the normal […]

Last week we exhibited at the Sustainable Brands Conference in San Diego. There were at least 50 exhibitors displaying their products and services varying from paddle boards made from sustainable materials that are used for yoga to a company that produces books discussing sustainability for business and personal use. We met non-profits discussing global issues […]

  Next week we will be exhibiting at the Sustainable Brands Conference in San Diego, California. The Sustainable Brands Conference is ground zero for sustainability, brand and innovation professionals who come together from around the world to be inspired, engaged and equipped to succeed by building the better brands of tomorrow, while building a network […]

Last week I had the honor to participate in the AmeriStar Packaging Awards in the role of judge. I was fortunate enough to have the opportunity of judging package designs in the Student Category and I must say I was impressed. When we work in package design we consider numerous points and cover a lot […]

  I came across this recent article in the BBC about retro packaging stating the following: “A new trend in Portugal is seeing shopkeepers stock their shelves with products and packaging which deliberately hark back to the designs of previous decades. Toys, perfumes and foods with a vintage look are proving particularly popular with tourists […]