Do Millennials Have Different Expectations for Packaging?
Yes! It’s true. Millennials are set to make up 50% of the workforce this year. As their buying power increases, the way they experience your product’s packaging will influence their purchasing decisions. As packaging providers, we have to understand what they are looking for when they are faced with the option of choosing between your […]
Crystal Clear
This Product Packaging Is Crystal Clear You’ve got a great product. You know it. It’s time to let your consumers know it as well. Crystal clear packaging allows consumers to see what they’re buying and therefore makes them more likely to buy. In fact, it can influence a buying decision even more than your brand […]
RFID is the Next-Generation Bar Code
RFID Is the Next-Generation Bar Code and More Counterfeiting products has become an increasingly prevalent problem. It infringes on your intellectual property, erodes your brand, and reduces market share. Classic solutions have included bar codes and tamper-evident packaging. But with profit margins high, counterfeiters are motivated to overcome these packaging and labeling barriers, and manufacturers […]
Should You Invest In a Seasonal Package Design?
As more people do their shopping on big marketplace sites like Amazon or through Facebook, brands are finding it more difficult to stand out and be memorable. One method companies are turning to is branded seasonal packaging. It can create a memorable experience for consumers and persuade them to identify with your brand. However, seasonal packaging can […]
What’s the State of Packaging for 2015?
The packaging industry is always changing, and it can be hard to understand and keep up with this rapidly changing industry. So what is the state of packaging for 2015? Anton Steeman, writer of the blog “Best in Packaging” has the answer. In an interview on CTI’s “Package Talk” blog, he shares his thoughts on […]
The State of Packaging – 2015 (Interview 4)
Interview 4 on the subject of The State of Packaging in 2015 comes from Anton Steeman who writes the blog, “Best in Packaging”. Anton is a packaging engineer with some 40 years experience in the field and he writes for several professional American and European printed media regarding food conservation and packaging technology. 1. If […]
The State of Packaging – 2015 (Interview3)
Interview 3 on the state of packaging – 2015 is with Steven Heller. Steven wears many hats (in addition to the New York Yankees): For 33 years he was an art director at the New York Times, originally on the OpEd Page and for almost 30 of those years with the New York Times Book […]
The State of Packaging – 2015 (Interview 2)
Interview 2 on the state of packaging – 2015 is with Steve Liska, owner at Liska + Associates in Chicago, Illinois. Steve Liska founded Liska+Associates in 1980 and is actively involved in each project, supervising all steps to ensure that the firm continues to provide creative solutions that meet and exceed client’s objectives. Steve is […]
The State of Packaging – 2015 (Interview 1)
A few years ago I interviewed a group in the packaging industry to get their viewpoints on the state of packaging. There were some varied thoughts and opinions and I felt that now would be a good time to revisit the subject with some new questions. So to start the interview I present Matt Barnes, […]
What Is This Going To Cost Me?
In today’s manufacturing world we monitor costs. All costs. And so do our clients. Charging fairly for work done is always good but is there a little bit more you can offer your client that lowers the estimated cost? If you design, manufacture and fulfill packaging do you charge for all three? Do you waive […]