Why Convenience is Such an Important Component to Product Packaging
There are many important components involved in effective product packaging. It should be eye-catching, it should accurately portray what is inside the package, and it should include all the information consumers need to make an informed buying decision. However, if your brand sells food products, convenience is just as important as other components, and this […]
How Does the Packaging Industry Affect the Consumer Supply Chain?
Packaging companies are crucial to the overall consumer supply chain, and they play a very important role in almost every part of marketing and distributing products to those consumers. Here, you will learn more about how the packaging industry affects the consumer supply chain as a whole and why it’s important to choose the right […]
Color Trends Happening Right Now in Product Packaging
There’s a lot that goes into designing and implementing effective product packaging, but color is one of the most important aesthetic features to consider. Color can help create a mood and give consumers an indication of the type or flavor of a product, and in turn, this can drive the desire to buy. Here are […]
What Exactly is Anti-Counterfeit Packaging?
In today’s fast-paced world, nearly anything can be counterfeited. Whether it’s money, designer shoes and handbags, or even food, counterfeiting is a difficult problem and one that many of the world’s biggest food producers are working to overcome. Anti-counterfeit packaging is designed to be very difficult to replicate, and this could help consumers make better […]
One Very Popular Hummus Company Recently Redesigned Their Packaging – Why?
Sabra is one of the nation’s biggest mass manufacturers of hummus, and their products are sold in stores all across the country. Though their products, which are available in numerous different flavors, are highly successful, consumers had some complaints about the packaging. Sabra’s experience is an interesting one, but it’s one that other food product […]
How Packaging for the Health-Conscious Consumer Could Yield More Sales
Today’s consumers live very busy lives, and that means they are always looking for a quick way to get the nourishment they need. Along those same lines, more consumers than ever are becoming conscious of their health, and that means they won’t eat just anything. Healthy food choices are a start, but it’s important to […]
Revolutionizing Packaging with Intelligent Laminate
Today’s product packaging is a far cry different from the packaging a decade or two ago, and it seems that things continue to change year after year. From more sustainable materials to better protection, it’s all about making the supply process a better one. Intelligent laminate is one of the newest players on the market, […]
How One French Grocery Store Combined Packaging with Valentine’s Day Flirtation
Valentine’s Day is one of the world’s most widely-celebrated holidays. On February 14 of each year, individuals are reminded to express their love to their spouses and partners – or to confess their love to their crushes. Recently, a French grocer Monaprix decided to take its product packaging to another level and help their customers […]
The Price of Sustainable Packaging Come at a Price? Some Say No
These days, consumers are more concerned than ever about things like the environment and sustainability. As a result, product manufacturers and contract packaging companies are making bolder efforts to move toward sustainable packaging. Despite the fact that many experts claim you can’t have convenience and sustainability together in packaging, recent evidence suggests it’s not only […]
Hasbro to Offer Sustainable Plant Based Product Packaging
These days, some of the world’s biggest manufacturers are trying everything they possibly can to make their products greener and more ecofriendly. Hasbro, one of the world’s leading manufacturers of toys and games for children, recently announced that it would make the move to plant-based plastic packaging starting in 2019. This is an unprecedented move, […]