Is Product Packaging Turning Towards Convenience?
Over the last few years, there have been a few noticeable trends develop in the packaged goods industry. Of these, the shift to more convenient product packaging is one of the most noticeable – and one of the most profound for many big-name food product manufacturers. Understanding how the industry is changing to facilitate consumer […]
Why Convenience is Such an Important Component to Product Packaging
There are many important components involved in effective product packaging. It should be eye-catching, it should accurately portray what is inside the package, and it should include all the information consumers need to make an informed buying decision. However, if your brand sells food products, convenience is just as important as other components, and this […]
How Does the Packaging Industry Affect the Consumer Supply Chain?
Packaging companies are crucial to the overall consumer supply chain, and they play a very important role in almost every part of marketing and distributing products to those consumers. Here, you will learn more about how the packaging industry affects the consumer supply chain as a whole and why it’s important to choose the right […]
Color Trends Happening Right Now in Product Packaging
There’s a lot that goes into designing and implementing effective product packaging, but color is one of the most important aesthetic features to consider. Color can help create a mood and give consumers an indication of the type or flavor of a product, and in turn, this can drive the desire to buy. Here are […]